At some point after starting and getting some traffic to your blog, you’re going to want to think about creating a blog media kit. (If you’re still trying to attract more visitors to your blog, and you’re not sure where to start, check out this step by step guide on How to Start a Profitable Blog like a pro!)
First thing’s first: What’s a Blog Media Kit ?
A blog media kit is a document that contains all your key facts, audience statistics, previous partnerships and abilities. A blog Media Kit in a way, acts just like a resume for your blog. For bloggers, the main reason for having one is to help persuade potential advertisers or brands to collaborate with you. You might also use it to encourage influencers or celebrities to contribute a blog post or agree to be interviewed.
If you’re serious about growing and monetizing your blog, a media kit needs to be ticked off your priority list of things to do. So, in this blog post, we’re going to explain how to create one, what information to include, and provide a couple of examples of great blog media kits to give you some inspiration.
Want to jump ahead? Download our Free media kit templates!
Why should you create a Blog Media Kit?
Media kits establish you officially as a blogger or influencer of some sort. 🙌 For most bloggers this is the first step to get your name and blog out there and to help them build some partnerships. A blog media kit can help you look more professional and even though you think you are too small or don’t have enough traffic, have no fear. There are partnerships for any type of bloggers and sometimes people with more engaged readers have much higher chances of partnerships than bloggers or influencers with a larger but non engaged following.
If you are starting out and don’t have many numbers to account for, focus on what your strengths are and let your blogging voice, niche or expertise take the stage.
So how do go about creating your own Blog Media Kit?
Follow the quick steps below and create a blog media kit that will WOW brands and potential clients!
Creating your blog media kit needn’t be difficult. It can be as simple as a .doc or .pdf document containing some key facts and figures. If this sounds like the right route for your blog, simple tools like Google Docs are perfectly fine for laying out the information, then saving it as a .pdf file.
If you want to add tables of data, graphs or imagery, you can do. But you’ll have more flexibility using a tool like PowerPoint or Google Slides if you want to be slightly more creative with layout. There are also some awesome media kit templates on Canva here or you can check out some professionally created media kit templates available for purchase via Creative Market. They are quick affordable, so you can get one for your blog for as low as $10. If you want to do it on your own, then read on!
As a general rule, three pages is more than enough to include as nobody will want to read more than this. And if video is more your thing, you could make an awesome media kit that way.
What information to include in your media kit?
As a bare minimum, you should be including the following information in the media kit for your blog. These are the key facts and figures that brands and potential partners want to know when considering sponsorship opportunities, so don’t leave anything out!
1. About You and Your Blog
- About you
○ Providing some key information about you, what motivates you and how you work will help to build an idea of what sort of person you are and why working with you is valuable.
○ Keep it short and meaningful, and don’t include your resume! 😊 Just highlight how you got where you are, your main strengths and skills, and any awards or achievements that are relevant.
○ Include your picture! Put a face behind your blog and be personable.
- About the blog
○ No need to write an essay here, but one or two paragraphs explaining its purpose will help to set the scene for potential partners.
- About your readers
○ Brands make partnerships in order to reach new audiences or send a certain message. So their main concern is exactly who is your audience.
○ If you’ve got Google Analytics installed on your blog, you can get some pretty detailed information about your readers.
○ It’s important to paint a clear picture of who your readers are in your media kit, because it’s the strength of your data that’s going to persuade brands to choose your blog over another.
○ Are they mainly male or female? What age range? What social platforms are they using? What country do they live in? Which posts have they read the most?
Here’s a good example of a blog media kit with detailed readership information.
BLOGGERSET TIP: Use icons and pictures that relate to your blog’s theme will make your media kit stand out and encourage further reading.
2. Blog Stats
The more solid statistics you can provide here the better.
There are now more than 440 million blogs on the internet and it’s easier than ever for someone to start one. So the better your numbers, the more persuasive your media kit will be.
- Monthly pageviews
- Unique visitors
- Domain strength
- Page Rank
- Email Subscribers
You can get visitor information from your Google Analytics reports, or from your blog stats.
3. Social Stats
These are hugely important nowadays and can be especially important if you are mostly relying on one network to drive traffic or sales to your blog or website.
How many people can you reach on social media with your content?
Include overall reach and followers per channel, but if you have impressive engagement stats, these will be particularly persuasive in the wake of recent Facebook and Instagram algorithm changes.
If you have any previous partnerships, start by including some graphics that you have created for them. Take advantage of any brand logos that you have worked with and include them in your media kit!
If you are just starting out or don’t have any previous partnerships, I recommend including some of your most representative graphics and mention stats for them. This will help
5. What type of partnership you can provide
It’s really important that whoever is looking at your media kit finishes knowing exactly what opportunities are available for partnership with your blog.
What sort of levels of brand partnership can you offer at different price points and what’s included in each? As a blogger, the most common opportunities you can offer brands are:
- Sponsored posts
- Social media promotions
- Newsletter sponsorship
- Brand ambassadorships and custom campaigns
- Banner images
Here’s a media kit example that highlights the different opportunities you could offer.
Including positive feedback from your readers and/or previous brand partnerships adds third party credibility to your media kit. Plus it’s a great opportunity to add interest to the design with block quotes and different colors.
This is pretty self-explanatory, but quite possibly one of the most important part of the entire media kit!
7. Contact details
This is pretty self-explanatory, but quite possibly the most important part of the entire media kit!
How to share your Blog Media Kit?
The first thing to do after you create a media kit is to put it up on your blog! Create a new page and link it from your blog menu. This way you can monitor how many people click to go to the page. From past experience, the highest chance to have your media kit discovered is to pitch to brands you want to work with. We’re preparing a full post on this, but in the meantime – find those ideal customers or brands you want to work with and shoot them an email.
We hope these tips will come in handy for creating your blog media kit.
Don’t forget, you can download and use our ready-made media kit template HERE.
And stay tuned for more resources on how to be a better blogger!