When blogging is your business, or if you are looking to grow your blog and turn your blog into a business, figuring out how to set blog goals should happen earlier rather than later.
Let’s be real for a second. There’s absolutely no point in blogging for the sake of it or without and actual goal or objective. Ideally you should be setting regular objectives and that will contribute to building the blog of your dreams and turning it into a profitable life or career project.
In this post, I’ll explain the power behind setting blog goals, give you tips on how to set and measure your goals, and provide examples to get you started. So read on, and equip yourself for blog success!
Why you should set blog goals. Read on to discover.
You know who is a dedicated advocate of goal setting? Arnold Schwarzenegger.
Whatever you may think of the bodybuilding champion turned Hollywood actor turned Governor of California, he’s achieved a lot in his lifetime. The secret to his success is regular goal setting. Every year, he writes down what he wants to achieve that year on a sticky note. This may not seem like much, but even simple goal setting like this can be very powerful.
So why should you be setting goals too? Well there are 2 big reasons that I’m going to focus on.
1. Goal setting in its simplest form is defining what success means to you.
What do you want to achieve? Once you’ve defined what this is, it’s simply a case of achieving it. The very definition of success becomes ticking that thing off your list.
Author of Life in Half a Second, Matthew Michalewicz writes that, “people fail in life not because they aim high or low, but because they don’t aim at all.”
So, the key to success is aiming for something, and then taking a stab at it.
“Once you have a clear goal, you begin thinking about it, and by thinking about it, you narrow your attention and efforts to activities related to the goal. You start moving towards the goal.”
2. Setting goals allows your mind to focus and move in a structured way, one step at a time, towards them.
You can have big goals or small goals. You can also break down your big goals into smaller goals.
For example, you might want to set yourself a blog goal for the year. You can then split the year into months and weeks, even days, allocating goals to each that will add up to achieving your big picture goal.
This top down approach breaks up goals that might seem out of reach into smaller steps and achievements that are easy to visualize.
How to set blog goals
I like to set 90-day goals and work to achieve a single big goal in that timeframe through various supporting projects or techniques. I use my blog content calendar to monitor by progress and assign tasks to take me to my goal, one step at a time.
You can download my goal infused blog planner below!
For example, say your 90-day goal is to increase your page views by 10%. In order to achieve this goal you need to start by brain-storming ways to achieve your goals and splitting this by smaller projects. In this case, to increase your page view by 10%, you would have to write more blog posts, promote more blogs on Pinterest and improve your blog SEO.
Although these mini projects can have smaller goals of their own, these are just milestones of the bigger goal you’ve originally set for yourself during that timeframe, which in this case is increasing your page views by 10%. They will help you get there step by step.
I like to visualize my goals and hence I like to use the above planner to follow up on them daily and measure my progress.
Measuring and reviewing your goals
When setting goals, I recommend using the SMART methodology. You can read more about this here.
Your blog goals must be:
Specific: Don’t be vague. Even if it’s as simple as, ‘publish a blog post at least once a week’, this is a specific goal that tells you exactly what you’re supposed to be doing and how often to do it.
Measurable: Make sure you can actually measure the outcome you want. For instance, it’s no good setting a goal to increase your website traffic by 20% if you can’t actually access this data.
Achievable: Aim high but be realistic about what you can achieve. For instance, don’t aim for 1 million Insta followers by next month if you’re a small B2B operator starting your account from scratch.
Results-focused: Achieving your goals should produce tangible results. If your goal is to grow your subscriber list to 5,000 email addresses, that’s a good result you’ll be able to see.
Time-bound: Finally, your goals should have deadlines, otherwise they’re impossible to measure.
So, think about your success metrics; what are they?
You might want to increase traffic, boost profits, grow your social media followers or email list. But be selective about these metrics. Don’t try to do everything all at once, take one thing at a time and focus on high quality.
Tools to keep you on track
We know it can be hard to stick to goals. (Hell, how many of us abandon our New Year’s Resolutions every year?!) So here are some tools that will help you stay the course.
Trello: Trello’s boards, lists, and cards enable you to organize and prioritize your projects in a fun, flexible and rewarding way. Plus it’s free!
Asana: Perfect for tracking blog goals and projects (it’s basically a little project management tool!), Asana also syncs to my Google Calendar app, and I can also add recurring tasks to remember every week, like pinning on Pinterest.
Google Calendar: If you like to use an actual mobile app to plan your blog goals and tasks, this is a no-brainer. You’ll never forget a deadline again!
Google Keep: Another great one from Google. When you’re out and about, you can save your thoughts wherever you are and set yourself reminders to come back to them.
Content Calendar: Creating a content calendar for your blog is not as hard as you might think and it’ll keep you on track for the whole year. We explain all you need to know about creating a blog calendar here – there’s even a free template for you to download!
10 blog goals you should be setting today
Hopefully by now you’ll feel a bit better equipped to start setting your own blog goals. But if you’re still not sure where to start, here are a few ideas.
As mentioned I recommend setting one blog goal at a time for a given time-frame and then creating various projects to help you accomplish that goal. The interval that I recommend is 90 days and try following the SMART goal system method.
Some 90-day or monthly goals could be:
- increase blog traffic by 10%
- increase repeat visitors with 25%
- start a newsletter and get x subscribers in a month
- create a Free Downloadable resource
- create a Paid Downloadable resource
- launch a free course
- launch a paid course
Examples of mini goals can be:
- schedule social media every week for an entire week
- post daily on Instagram or schedule daily post with Hootsuite or Planoly.
- Pin 20 images a week on Pinterest
- Engage with 10 bloggers in your industry
- Add signup forms in all your blog posts
We hope these tips have helped to go out there and be empowered to set blog goals! Stay tuned for more resources on how to be a better blogger, coming soon.